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You can never know enough.We spend so much time educating ourselves online that it only makes sense for us to share the knowledge. What is this Google Analytics?Everyones using it. Why? Because it's helluva fancy and it's free. In a nutshell you use Google Analytics to learn which online marketing campaigns are performing the best and see how visitors actually interact with your site. Btw, we install it with every website we build and provide you with a monthly report. How do I make those cool backgrounds?BgPatterns is a handly little tool where you can create any pattern your site needs in just for few minutes. With adjustable size, pictures, colors, texture and transparency we like. Why can't I use outlook to send my emails?To start us off lets look at why you can't just do your email marketing through Outlook. I bet you're wondering why you should bother with outsourcing when you could do it all yourself? Well...MailChimp discusses the matter in detail here. Competing with the big boys.People often associate branding with money. Lots and lots of money. Generally, if you try to run a branding campaign you might see from companies like Target, you most certainly will have to fork over a big chunk of change. But small business owners don't have that kind of money to brand themselves in similar fashion. Fortunately, there are other ways to brand your small business online. The Search Engine Guide has some points worth reading. How Small Businesses Can Brand Themselves On the Cheap Online. What kind of response can I expect from email marketing?What kind of open rates should companies like mine be expecting? How many bounces are too many? What's an acceptable abuse complaint rate? This are all perfectly acceptable questions to be asking yourself at this point. Once again, MailChimp is the business. 5 Things Your Clients Should Know.This ones for the freelancers. Do you ever feel like you are endlessly repeating the same day? I do, every time I attend a kickoff meeting with a new client. Each time I find myself covering the same old issues from explaining the client’s role, to encouraging investment in content. Click below to continue reading. |